A gift or a present is the transfer of something, without the need for compensation that is involved in trade. A gift is a voluntary act which does not require anything in return. Even though it involves possibly a social expectation of reciprocity, or a return in the form of prestige or power, a gift is meant to be free.

A gift can expression love ,gratitude,piety,solidarity on different occasions.

Promotional gifts involves disseminating information about a product, product line, brand, or company.